Assigned by: Club Mobiel Release Date: Q3 2007 Web Address:www.fcgroningen.nl Description:
ASPIDER provides value added services to build loyalty, revenue and brand interaction for a wide range of applications.
Background: FC Groningen is a Dutch soccer club with a large base of supporters throughout the Netherlands. The club plays home games in their 22,000 seat Euroborg stadium and have an average attendance of almost 20,000. The club had great performances in the past few years, finishing 5th in the Eredivisie (2005-6) and advancing into the UEFA Champions league.
Requirement: The club has grown significantly over the past few years and the management have been looking for ways to increase the interaction with their fans, both to promote loyalty and to reward their supporters….